Published on: 3rd March 2026
This is Auslan90 – Deep Dive, produced by Deaf Connect, supported by SBS.
In addition to our Daily news, Deaf Connect produces ‘deep dive’ videos which provide more detail and context to the biggest stories of the week.
Today’s Deep Dive focuses on the Aboriginal AI Avatar
Discover the troubling truth behind a popular Aboriginal wildlife storyteller, “Jarren” – a charismatic character who has gained attention from tens of thousands of followers on social media. He looks the part, he has the charm, confidence and presents himself with cultural confidence… but something about his fast-growing account doesn’t add up.
The twist: Jarren is not a real person at all. He is an AI-generated avatar with no mob, no lineage and no community ties, raising serious concerns about cultural appropriation and the economic impact on genuine Indigenous experts. Watch the video now to uncover the story behind the “Bush Legend” account and explore the wider implications of AI-created characters.
Images credited to TikTok: @bushlegend.official and Facebook: Keagan Mason and Wildman Adventures
This project is funded by the Federal Government Department of Social Services Information, Linkages and Capacity Building (ILC) program.
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